Full Service Management is a program used by small business owners who do not have the time to put forth, develop and implement a consistent email marketing campaign. Everything is done for the client, with their approval, by My NewsGirl. This program consists of several phases.
The first phase is a Marketing Strategy Overview in which the client and My NewsGirl examine the current marketing strategy and tactics. Based on those plans and procedures, goals are established for a sustained email marketing campaign. Together with the client, My NewsGirl puts together a Calendar of Topics as a content guide for the year in addition to going over how to build a contact management list.
Next, the Account Set Up phase begins where My NewsGirl sets up an email marketing account with Constant Contact. This includes opening an account, uploading a list of contacts, template creation, building a sign up link for client website, and creating an auto-responder Welcome Letter for new registrants.
The next ongoing phase is email newsletter management where according to a predetermined schedule, My NewsGirl drafts, edits and produces email newsletter content for client approval. Each newsletter is finalized in the template, with updated images if needed. Once approved by the client, My NewsGirl distributes the email campaign and archives copies for the client to be used on social media sites. Within one week of distribution of email, My NewsGirl provides tracking results with review and analysis of the email newsletter. My NewsGirl also manages and maintains customer list management. The Marketing Strategy is reviewed every six months as well.